Passengers sharing their bag location through personal devices is becoming a key part of airline baggage recovery. As more travelers choose to share their bag’s location when it is delayed, airlines can use that information inside their baggage systems to resolve cases faster and reduce permanent loss. To support this shift, SITA has integrated Google’s Find Hub share item location feature into WorldTracer?, the global system airlines use to find and reconcile delayed and mishandled baggage.

Amadeus and Google have announced a landmark partnership to deploy Google Cloud’s technology, reinforcing Amadeus’ commitment to cloud- and AI-based innovation. Under the agreement, Amadeus, one of the global travel IT leaders, will migrate part of its technical platform to Google Cloud, leveraging its open, secure, and reliable infrastructure to enhance operational efficiency and resiliency, while being closer to customers’ needs. The partnership will also enable Amadeus to build future innovations and services based on Google Cloud’s generative AI technologies and other solutions.

IHG Hotels & Resorts, in collaboration with Google Cloud, announces an enhanced partnership aimed at revolutionizing the travel planning experience for guests through the IHG One Rewards mobile app. Leveraging Google Cloud’s generative AI technologies, IHG will introduce a dynamic travel planning capability, allowing guests to easily plan their vacations and access personalized recommendations directly within the app.