France is having a moment in the sun this summer, according to July hotel booking data from Global Travel Collection (GTC), the most influential network of international luxury travel advisors. The figures reflect bookings made by GTC advisors across both the U.S. and the U.K., showing a 64% year-over-year increase in luxury hotel reservations in France—led by Paris, Nice, and Marseille—marking the first time the destination has surpassed Italy in recent years.