The Boston Celtics today announced the extension of their advertising agreement with Experience Abu Dhabi through the conclusion of the 2027–28 season. This renewal broadens Experience Abu Dhabi’s presence across Celtics platforms and fan-engagement initiatives.

Experience Abu Dhabi, the destination brand of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), has launched the inaugural Public Art Abu Dhabi Biennial, as part of the Public Art Abu Dhabi initiative. This landmark event transforms Abu Dhabi and Al Ain into vibrant open-air galleries, celebrating creativity and culture.

Experience Abu Dhabi brings the essence of Abu Dhabi to the streets of New York City through a soccer skills showcase, as part of Manchester City’s summer tour. In partnership with Etihad Airways and PUMA, 49th Street was taken over to debut a unique and immersive experience, the ‘Penalty Itinerary’. Fans had the chance to win an unforgettable trip to Abu Dhabi, packed with thrilling activities, cultural exploration, and restorative experiences.

Experience Abu Dhabi secured the Best Stand Design Award (over 150m2) at Arabian Travel Market (ATM) 2024, which will run at Dubai World Trade Centre (DWTC) until Thursday 9 May. The exhibitor’s stand was praised by ATM’s independent panel of judges for its flowing design, innovative use of greenery and excellent visibility from the show floor.

New edition of Abu Dhabi Calendar features more than 150 cultural and live entertainment events, from unmissable music and festivals to elite global sporting events