Dida Holdings, an intelligent distributor of global and travel content and one of the world’s fastest-growing AI-driven travel technology groups, today announced the formal launch of its new group structure, bringing together its portfolio of companies and brands under the Dida Holdings umbrella. The new structure reflects Dida’s evolution from a leading travel distribution platform into a diversified global travel tech ecosystem spanning three pillars - Travel, Technology, and New Ventures - with the mission to connect the world’s travel partners through AI, automation, and next-generation connectivity.

Dida Holdings - an AI-first tech leader and one of the fastest-growing global traveltech companies, today announced that its founder, Rikin Wu has appointed Daryl Lee as its new Group Chief Executive Officer, effective 5 October 2025. A pivotal leadership appointment: Lee was previously global CEO WebBeds and before that led GTA across the Middle East & Asia Pacific. He began his career in aviation and hospitality with Singapore Airlines and earned a degree in Economics from the London School of Economics. He joins Dida at a decisive moment for both the company and the wider industry as travel and hospitality are being reshaped by AI, automation, and digital connectivity and Dida is uniquely positioned at the crossroads of these transformative shifts.