“Saudi, Welcome to Arabia” the consumer facing brand of the Saudi Tourism Authority (STA), launched its latest campaign starring Cristiano Ronaldo (CR7).  Launching across key markets in Europe as well as India and China, “I Came for Football, I Stayed For More” brings to life a Saudi that offers visitors far more than the expected.  Heralding the start of its extended season of high stakes sports, rousing entertainment, and breathtaking film, fashion and cultural events, the campaign harnesses TV, Social, Digital, and OTA to give audiences a taste of one of the world’s most exciting destination calendars.