The tourism sector in Alicante province closed the year on a strong note, maintaining the high levels of activity seen throughout most of 2024. Occupancy rates on the Costa Blanca exceeded 80 per cent for New Year’s Eve, a figure that was well-received by local establishments. Although slightly lower than the previous year – when New Year’s Day fell on a Monday – this performance remained impressive. Inland accommodations also saw positive results, with occupancy reaching 74 per cent, nine points above the national average.