Understanding the preferences and behaviours of Mexican travellers has become crucial for maximising tourism revenue. Civitatis, the leading platform in online distribution of guided tours, activities, and excursions in Spanish language across 160 countries worldwide, emphasises the significant economic impact of Spanish-speaking tourists on local economies and the immense potential for growth when Mexican travellers adopt digital payment methods. Spanish, the second most spoken native language globally, boasts 750 million speakers worldwide, making it the second most widely spoken native language globally, behind Mandarin and ahead of English. Mexico leads the pack with 126 million native Spanish speakers.