Russel Sharpe, chief operating officer, Citymax Hotels Landmark Group provides an insightful view to the current ‘state of health’ of the hospitality sector in Dubai, including the mid-market ‘‘feeding frenzy”. He also provides an overview of their developments leading up to Expo 2020, along with his views on the shortage of investors.
Russel Sharpe, Chief Operating Officer, CityMax Hotels talks to Breaking Travel News at ITB 2015.
Citymax Hotels broke the mould when it moved into the historically underserved midscale market in the United Arab Emirates. Now, with a boom in the sector validating the business model, and a World Travel Award in hand, chief operating officer Russel Sharpe sits down with Breaking Travel News to discuss what comes next for the aspirational brand.
Praveen Bhatnagar, chief executive, Citymax Hotels, speaks to Breaking Travel News at Arabian Travel Market 2014.
Russel Sharpe, COO - CityMax Hotels
Manchise Contracts have been adopted by Citymax Hotels as a new management concept for hotel owner/developers in the Middle East, offering flexible solutions as an alternative to traditional long term management agreements. Citymax Hotels chief operating officer Russel Sharpe explained: “As owner-operators ourselves, we understand both sides of the management agreement equation, and have developed a new Management Franchising model to appeal to owners and developers of hotel projects in the region who do not necessarily wish to tie themselves to a management company for the next decade or longer, and who wish to have some involvement with the running of the hotel.”