Amber Kumar, head of leisure sales for Dubai-based CityMax Hotels, tells Breaking Travel News about a recent expansion in Egypt, the growing importance of the mid-market sector to the leading Middle East destination and plans for the upcoming Expo 2020.
After a long and fruitful partnership with the World Travel Awards, Russel Sharpe, outgoing chief operating officer with Citymax Hotels, picks up the prize for Middle East’s Leading Budget Hotel Brand for the final time.
Speaking at Arabian Travel Market, Aly Sharrif, chief operating officer at Citymax Hotels, tells Breaking Travel News about the refreshed brand and what it offers to hospitality in the United Arab Emirates. Joined by outgoing chief operating officer, Russel Sharpe, they also reveal the location of the latest property from the brand.
With a new property opening in Ras al Khaimah and ambitious expansion plans unveiled for Egypt and Saudi Arabia, Citymax Hotels is taking its budget brand to the world. Here Breaking Travel News chats with head of sales Mohamed Anwar to discover more.
Russel Sharpe, chief operating officer, Citymax Hotels, tells Breaking Travel News about the group’s new room concept and ongoing rebranding exercise at Arabian Travel Market.
Russel Sharpe, chief operating officer, Citymax Hotels, tells Breaking Travel News about the brand’s new property in Ras al Khaimah, one of the fastest developing of the United Arab Emirates.
Russel Sharpe, chief operating officer, Citymax Hotels, speaks to Breaking Travel News about the growth of the brand and mid-tier hospitality in the Middle East.
Breaking Travel News chats with Russel Sharpe, chief operating, Citymax Hotels, about the growth of the mid-market sector in the Middle East and the importance of winning at the World Travel Awards.
Citymax Hotels, the hospitality division of the Landmark Group, has recognised with a World Travel Award for Middle East’s Leading Budget Hotel Brand for the third time running. Russel Sharpe, chief operating officer, Citymax Hotels stated: “We are delighted that Citymax Hotels have once again been recognised within the Middle East.”
Dubai, a city known for its world-class hospitality industry and landmark hotels, is training its focus on mid-market hotels in a bid to attract a larger percentage of the millennial and family travel business. With Dubai’s transformation from a luxury and business-centric city to a more mature destination attracting a diversified tourist profile, the move to increase the city’s mid-scale room stock aligns with the requirements of the millennial and family travel segments from emergent markets such as China, Africa, Brazil and India.
ATM 2016: Russell Sharp, chief operating officer, Citymax Hotels talks about the re-branding of the company, the growth of the mid-sector tourism market in Dubai, and the future prospects of the company.
Citymax Hotels, the hospitality division of the Landmark Group, has reveal the launch of its refreshed visual identity, together with a preview into its re-designed rooms. This exciting process has been inspired by and created to meet the needs of the modern informed traveller. Bold, vibrant and full of life, the re-brand is a response to the changing audience profile Citymax has attracted over the last five years.