Mexico has given the world some of its most recognisable culinary icons: tequila, tacos, guacamole and a gastronomic tradition recognised by UNESCO as an Intangible Cultural Heritage of Humanity. Yet behind many of these flavours lies a northern Mexican state that has left a remarkable mark on international cuisine while remaining largely undiscovered by travellers: Chihuahua.

In the heart of Chihuahua’s rapidly evolving Distrito Uno, Vetta – Autograph Collection stands as a striking example of how modern luxury can be deeply rooted in place. Defined by its use of locally sourced basalt stone, towering timber structures, and crystals from regional mines, the hotel is more than a destination—it’s a reflection of the land itself. This connection runs deeper than design. Millions of years ago, during the Mesozoic Era, much of Chihuahua was submerged beneath the ancient Tethys Sea, leaving behind fossils and marine traces that still shape the region’s identity today. At Vetta, that sense of history, transformation, and natural beauty subtly informs both the architecture and the guest experience. We sat down with Alberto Cunningham, Director General of Vetta, to discuss the vision behind the hotel, its role within Distrito Uno, and how it captures the spirit of Chihuahua through design, gastronomy, and hospitality.

Chihuahua is a land of dramatic contrasts—mountains, deep canyons, desert dunes, rivers, wildlife, historic towns, and vibrant Indigenous culture—inviting travelers to reconnect with nature and themselves. Home to a canyon system twice as deep as the Grand Canyon and surrounded by five “Pueblos Mágicos,” the region is deeply shaped by the traditions of the Rarámuri people, famed globally for their endurance and long-distance running. It’s also the birthplace of sotol, a centuries-old distilled spirit now gaining international attention ahead of 2026. Throughout the year, Chihuahua’s diverse landscapes will host more than 100 adventure events—including ultramarathons, climbing, mountain biking, and horseback riding—as it celebrates the 30th anniversary of the Adventure Tourism International Festival (FITA).

As Mexico, along with the United States and Canada, prepares to welcome thousands of visitors for the FIFA World Cup from June 11 to July 19, 2026—with matches in Mexico City, Guadalajara, and Monterrey—the northern state of Chihuahua is emerging as the perfect place to extend the experience beyond football.