Celebrity River Cruises unveiled a new standard for river travel today with an extensive destination discovery program that features four unique experience categories, each designed for guests to take home stories no one else can provide. Local insiders lead the Storyteller Series and Skillmaster Series, while the Keys to the City Series gives guests the tech-driven power to explore on their own with insights curated to their unique interests and passions. Available once per sailing, the Celebrity Takeover Series delivers one-of-a-kind, bespoke experiences.

Celebrity Cruises will usher in a new era in river cruising with Celebrity River Cruises, a premium river cruise vacation that will begin taking bookings this year. The brand has signed an initial order for 10 transformative ships that will take guests to historic cities on the world’s most iconic rivers, launching in Europe. Celebrity Cruises will bring the elevated design and sophistication of the Edge Series ocean ships to the river. When you combine that with the brand’s signature hospitality and unique itinerary offerings, Celebrity River Cruises will deliver unforgettable experiences – The Celebrity Way.