British Airways News Page 64
Campaign seeks to rekindle ‘pride’ in British Airways brand
British Airways has revealed it will launch a new advertising campaign designed to rekindle latent “pride” in the brand following a sometimes fraught row with the Unite union over the past two years. However, it appears the British flag-carrier may have some way to go before all its passengers accept the message of the campaign, with reports earlier of an arrest on board a Heathrow bound plane.
British Airways axes Australia flights
BA is halving its direct flights to Australia from two a day, to one a day, after cancelling its service from London to Sydney via Bangkok.
British Airways to test inflight iPads
A select number of British Airways cabin crew are currently testing the iPad. The iPad lets crew quickly identify where each customer is seated, who they are travelling with, their Executive Club status and any special meal requests.
British Airways launches first US performance marketing programme with buy.at
British Airways has announced the launch of its first performance marketing program in the United States, appointing global affiliate network buy.at as the sole partner. Working in collaboration with digital media agency, Neo@Ogilvy, the expansion of British Airways’ online offering in the US market echoes their global growth plans, with previous program launches in the UK, Europe and Asia Pacific.
British Airways and Qantas boost JSA agreement
oneworld partners British Airways and Qantas have confirmed they will enhance their long-standing Joint Services Agreement partnership to strengthen their Singapore hub. The move is part of the Qantas’ five-year plan to build a truly modern, customer-focused and competitive global airline business announced today.
BA launches biggest pilot recruitment drive in a decade
British Airways could be about to make your childhood dreams come true, with the announcement of its biggest pilot recruitment drive in more than ten years. The airline plans to take on more than 800 new pilots by 2016, with jobs for as many as 400 totally new recruits.
BA chief addresses Caribbean at first ever State of the Industry Conference
British Airways is once again supporting the Caribbean Tourism Organisation, with chief executive Keith Williams giving the key note speech at the first State of the Industry Conference, taking place in St Martin.
BA marks Olympic milestone
British Airways, the official airline partner of the London 2012 Olympic and Paralympic Games, is emblazoning ‘One Year to Go’ onto the belly of an Airbus A318 aircraft, to celebrate the milestone 365-day countdown to the start of the Olympic Games
Flying or Falling? The Future of the Global Aviation Industry
While perhaps the most global of industries, aviation has failed to create a truly global airline. But with rising fuel costs, falling prices and natural disasters all taking a toll, the crunch for legacy carriers across the globe is fast approaching. Here Breaking Travel News looks at the various strategies open to airlines as they seek to survive.
BA reports record passengers
British Airways is enjoying a double celebration at London City Airport as the airline achieves record passenger numbers and takes delivery of the last aircraft in the new fleet.
British Airways launch new flights to Faro and Malaga direct from London City
British Airways has announced the launch of two new routes to Faro and Malaga and added more frequency to the popular destinations of Nice, Palma and Ibiza. This means that British Airways now offers 39 leisure flights per week for this summer from London City Airport to top sun destinations at the height of the season.
BA cabin crew vote for peace settlement
The final nail has been put in the coffin of one of the bitterest disputes in aviation history after British Airways cabin crew voted overwhelmingly for a peace deal. Unite said members voted 92 percent in favour of an “honourable settlement’’, with 8 percent against, in a turnout of 72 percent. Almost 10,000 were balloted by the union, which declared the dispute formally over.