As Bath reflects on a weekend of festivals, street parties, concerts and exhibitions, it comes as no surprise that a record number of nearly nine thousand visitors walked through Bath’s Visitor Information Centre over the Diamond Jubilee holiday weekend.
Bath Tourism Plus (BTP) held its first Business Tourism Forum at the Kingston Drawing Room in the Roman Baths.
To mark the 25th anniversary of Bath gaining its World Heritage Site status, Bath Tourism Plus (BTP) and Bath & North East Somerset Council have launched a new Heritage Campaign that will run throughout May & June 2012 to drive visitors into the city during off-peak periods.
Aiming to attract more high spending overseas visitors and tour planners to the city, Bath Tourism Plus (BTP), the destination-marketing organisation for Bath and the surrounding areas, recently represented the destination at three key international events – The New York Travel Show, the March Marketplace and Confex.
Tourism & Heritage Minister John Penrose MP performed the official opening ceremony for Bath’s newly refurbished Visitor Information Centre on Monday 12 March, at the start of English Tourism Week. With more than 535 000 visitors a year, the Bath Centre ranks second busiest in the country after London.
Bath Tourism Plus, the destination marketing organisation for Bath and the surrounding area, is joining the rest of the country as the tourism industry gears up to celebrate English Tourism Week.
Bath Tourism Plus sets out ambition to grow tourism to £400m with launch of Destination Marketing Strategy.