Sandals Resorts announced today the debut of “Made of Caribbean,” a global, multi-media advertising campaign developed by Leo Burnett. A pioneer of all-inclusive travel, Sandals and Beaches Resorts is ushering in a new brand direction of pure Caribbean expression, also unveiling an evolved visual identity developed in collaboration with Wolff Olins. The new platform is designed to inspire travelers through authenticity, expertise and a genuine connection to the islands.

In celebration and support of the tropical waters it calls home, Sandals® Resorts and Beaches® Resorts are spreading the giving spirit of the holiday season with the first-ever ‘Gift of Blue’ sale, inviting guests to enjoy savings in the form of resort and flight credits, along with a unique way to support ocean conservation on bookings made between Thanksgiving and Giving Tuesday (November 23-28).