As travellers seek deeper connections with place, heritage, and nature, Al Ain—widely known as the “Garden City” of the UAE—is gaining renewed interest from the global travel trade. Just 90 minutes from Abu Dhabi city, this lush oasis town offers an immersive showcase of Emirati history, desert ecology, and authentic hospitality. For business-to-business travel planners, Al Ain presents a well-rounded destination ideal for FITs, educational tours, luxury retreats, and incentive programmes.