Andrew Ward, senior vice president, marketing, Air Berlin talks to Breaking Travel News about his time at ITB Berlin 2016. Top of the agenda is the launch of the new consumer ad campaign promoting the premium product at the carrier.
airberlin once again increased its number of available seat kilometers and revenue passenger kilometers in yearly comparison. The increase in available seat kilometers is due to the greater number of long-haul flights, especially to Abu Dhabi and the Caribbean.
Etihad Airways will provide a new air bridge between Abu Dhabi and Vienna, when it places its EY code on the forthcoming daily service by the Austrian carrier, and subsidiary of airberlin, NIKI. The new NIKI flights start on Monday November 24th and will be operated by a two cabin A320 aircraft, configured to carry 12 passengers in Business Class and 132 in Economy class.
airberlin has extended its codeshare agreement with its strategic partner Etihad Airways to include flights to India. Daily connections are now available via Abu Dhabi to Bangalore, Chennai, Hyderabad, Kochi, Mumbai and New Delhi.
airberlin and Air Seychelles, the national airline of the Republic of Seychelles, have signed a historic codeshare agreement allowing customers from each of the two carriers to fly seamlessly between Abu Dhabi, Germany, and Seychelles. Initially, the agreement, which comes into effect immediately, will see Air Seychelles’ HM code placed on four of airberlin’s daily return services between Abu Dhabi and Berlin, Dusseldorf complementing the island carrier’s existing 26 weekly codeshare connections with Etihad Airways to Frankfurt, Munich and Dusseldorf.
Air Seychelles and airberlin have signed a historic codeshare agreement allowing customers from each of the two carriers to fly seamlessly between Germany and Seychelles via Abu Dhabi.
In June 2012, in the context of the “Shape & Size” efficiency-increasing programme, airberlin decreased its capacity by a further 3.8 percent to 4,172, 956 seats. At the same time, capacity utilisation of the German airline company decreased slightly to 79.03 percent (June 2011: 80.03 percent).
Tradedoubler is launching airberlin’s first affiliate marketing programme in Russia. This strategic appointment comes at a time when airlines are facing growing competition and continued pressure from global economic uncertainty.
airberlin has expressed great disappointment at the announcement that the opening of the airport will be postponed. airberlin has planned all its infrastructural measures and flight schedules for 3rd June this year at the new airport Berlin Brandenburg.
Marcus Puffer, 38, has been appointed as the new Manager of airberlin’s Loyalty & Partnerships Department and will take up his post on 1st November 2011.
Air Berlin has confirmed Joachim Hunold will step down as chief executive on September 1st, to be replaced by Hartmut Mehdorn for an interim period. The news comes as the carrier announces as series “far-reaching measures” in an attempt to return to profitability.