Iberia unveils new uniform during Madrid fashion week
Madrid fashion week has featured the public debut the new Iberia uniforms designed by Teresa Helbig.
She joins fashion greats such as Manuel Pertegaz, Elio Berhanyer and Adolfo Domínguez in creating new uniforms for the Spanish airline.
The audience applauded the showing of more than a dozen items of clothing designed by Helbig.
The pieces will clothe the more than 6,500 uniformed cockpit, cabin and airport personnel from May.
They include dresses, suits, skirts, trousers, shirts, blouses, overcoats, handbags, cardigans, blazers, waistcoats, scarves, knitted jumpers, polo shirts, neckties and even special uniforms for pregnant employees.
Models appeared on the catwalk in groups in order to “underscore the dynamic and to convey a more powerful image of uniformity,” explained Helbig.
The designs embody edginess, proximity, vitality, excellence and helpfulness, all Iberia values that are shared by Helbig.
The clothing is not only comfortable and utilitarian, but made in an enduringly elegant style.