As summer travel trends shift, one truth remains: the more personalized and immersive the experience, the more likely guests are to return. In today’s uncertain marketplace, travelers are booking later and staying for shorter periods, often Thursday through Sunday rather than a full week. With rising costs and global events weighing on decision-making, guests are opting for quick getaways — and looking for meaningful experiences to make the most of them. Despite the uncertainty, outdoor adventure remains a strong draw. According to the Outdoor Industry Association, the U.S. outdoor recreational economy is worth $887 billion annually and according to CRR Hospitality, outdoor adventure tourism is projected to grow by 15.3% annually through 2033.

The World Sustainable Travel & Hospitality Awards and the Institute of Tourism have announced a new value-based partnership to advance responsible and sustainable tourism globally. The strategic agreement establishes a collaborative framework between the two organisations, with a shared mission to spotlight and celebrate best practices in sustainable travel and hospitality.

The cleanest sea in Europe, secret coves, electric boat races and a cave cathedral are some of the features spotlighting Croatia's greener-than-thou Adriatic coastline. Croatia's coast is also a trailblazer in eco-tourism, proving that the best holidays aren't just escapes – they're invitations to do better, travel wiser, and swim deeper.

The Grenada Tourism Authority (GTA) is pleased to announce the appointment of Mrs Stacey A. Liburd as its new Chief Executive Officer, effective June 15th 2025. A highly regarded tourism professional with more than 15 years of experience in destination marketing, stakeholder engagement and tourism development, Mrs Liburd brings a strong record of leadership, innovation, and regional expertise to the role.

IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, has accelerated its growth in Vietnam by signing a hotel management agreement with Nha Trang Bay JSC, a member of the GreenSpark Group. The spectacular voco Scenia Bay Nha Trang – By IHG will sit at the heart of the coastal city of Nha Trang when it opens near the end of this year. The 250-key property will offer panoramic sea views across its 28 floors once it is completed and will meet the increasing demand for great stay experiences in the city best known for its pristine white sandy beaches, crystal clear waters and fresh seafood.

New research from Travelzoo — the club for travel enthusiasts that reaches 30 million travellers with outstanding travel, entertainment and lifestyle experiences — reveals that more than half of Britons (58%) are planning a beach break this year, yet 38% admit they've returned from a “relaxing” holiday still feeling exhausted.