At WTM London, Lizzie Cole, Subsecretary for Tourism Promotion at SEFOTUR Yucatán, introduced the state’s new ‘Mayan Sanctuary’ campaign - a call to discover a Mexico defined by heritage, safety, and authenticity. The initiative positions Yucatán as a destination of living culture, world-class gastronomy and sustainable growth, inviting European travellers to look beyond the beaches of Quintana Roo.

Riyadh, now more a symbol of transformation than tradition, is right now playing host to one of the most significant gatherings in global tourism history. The 26th UN Tourism General Assembly, taking place from 7 to 11 November 2025, marks the fiftieth anniversary of the organisation and the first time the event has been held in the Gulf. As delegates entered the third day of discussions this morning, the sense of momentum was unmistakable.

The UN Tourism Executive Council has marked a historic milestone, nominating Shaikha Nasser Al Nowais of the United Arab Emirates as the next Secretary-General of UN Tourism, effective 1 January 2026. Her nomination, announced during the 123rd session of the Executive Council in Segovia, will be presented for confirmation at the 26th UN Tourism General Assembly in Riyadh, Saudi Arabia (7–11 November 2025).

In a landmark move spotlighting the intersection of travel, technology, and sustainable growth, the United Nations World Tourism Organization (UN Tourism) has unveiled its Global Artificial Intelligence Challenge, poised to reshape the future of tourism through deep-tech innovation. Launched in late 2024, the challenge seeks to bring start-ups and scale-ups into the heart of tourism transformation, offering AI-driven solutions that span everything from destination branding to operational efficiency and education.

The World Travel & Tourism Council (WTTC) is s delighted to announce that the Zagreb Tourist Board has joined as a Destination Partner, reinforcing WTTC’s growing network of leading destinations committed to advancing sustainable growth and innovation in global Travel & Tourism. The Zagreb Tourist Board is the official organisation dedicated to promoting Croatia’s capital as an attractive and dynamic tourist destination. Its mission is to showcase Zagreb’s rich cultural heritage, vibrant urban atmosphere, and authentic local experiences throughout the year.

This winter, experience the most wonderful of time of year at Four Seasons Resort Orlando at Walt Disney World Resort, where palm trees wrapped in white lights glitter and heated pools, guestrooms with fireworks views, and the magic of the nearby Disney Theme Parks await. A Five Diamond Resort named the No. 1 Best Hotel and Resort in Walt Disney World by U.S. News & World Report for 11 years in a row, a festive getaway at Four Seasons Resort Orlando means family fun time in the 5-acre water park including a lazy river; rooftop Michelin-starred dining at Capa Steakhouse; seasonal spa treatments, and holiday programming for all ages. Plus, this year the resort will unveil an all new, reimagined lobby display with stunning contemporary holiday décor, complemented by festive embellishments throughout the 26-acre property such as palm trees along the resort's iconic palm pathway wrapped in twinkling lights, the perfect backdrop for a picture-perfect holiday vacation.