Lisbon, already home to over 50 museums, is expanding its vibrant cultural scene in 2025 with the opening of two exciting new museums and the revival of iconic institutions in recent months, offering visitors a journey through the city's rich history and contemporary creativity.

The Oman Ministry of Heritage and Tourism, in collaboration with Dhofar Municipality, officially announced the much-anticipated Dhofar Khareef 2025 season during a press conference held on the sidelines of Arabian Travel Market (ATM) in Dubai. The announcement was led by His Excellency Dr Ahmed bin Mohsen Al Ghassani, Chairman of Dhofar Municipality, and His Excellency Azzan bin Qasim Al Busaidi, Undersecretary for Tourism at the Ministry of Heritage and Tourism, highlighting Oman’s commitment to promoting one of the Arabian Peninsula’s most unique tourism seasons to the world.

As travel companies face a growing array of challenges, from operational inefficiencies to increasing demand for sustainability, food waste has surfaced as an unavoidable issue within the travel and tourism industry. During the “What a Waste! How to Better Manage Food Waste in Tourism” session on the Future Stage at Arabian Travel Market (ATM) 2025, experts highlighted how operational inefficiencies, shifting consumer expectations, and the growing demand for sustainable business practices reshape hospitality management.

As tourism destinations in the Gulf Cooperation Council (GCC) continue to grow, involving local communities in destination development has become increasingly vital for long-term success. Abu Dhabi's Tourism Strategy 2030 aims for 39.3 million visitors per year, while Saudi Arabia's Vision 2030 targets 150 million domestic and international visits, emphasising how tourism is being established as a key element of economic diversification throughout the region.

The Tourism Authority of Thailand (TAT) is highlighting Thailand’s position as a premier Muslim-friendly destination at Arabian Travel Market (ATM) 2025, aligning with the Amazing Thailand Grand Tourism and Sports Year 2025 initiative. At the event, TAT announced new partnerships with key GCC-based airlines, including Emirates and Etihad Airways, to enhance connectivity and offer co-branded campaigns that showcase Thailand’s wellness and luxury experiences. These initiatives aim to help TAT reach its 2025 target of over 1 million visitors from the Middle East and Africa (MEA).

LAWineFest rings in two decades of celebrating all things wine in Los Angeles County, with two days of waterfront wine education, exploration and fun, May 31 and June 1, at Harry Bridges Memorial Park in Long Beach. As the County's largest, most wine-focused event, LAWineFest brings wine producers from around the globe to LA, gathering people together to sip what they like, and like what they sip. To celebrate 20 years, there will also be celebrity chefs, incredibly exclusive wine tasting opportunities, a chance to win high-end prizes, and more!