As the United States welcomes international visitors for the 2026 FIFA World Cup, AI is transforming how fans experience their journey - from planning their trip and navigating language barriers to finding transportation, attractions, and last-minute information once they arrive. With the tournament underway, Brand USA, the official destination marketing organisation for the United States, is spotlighting the AI-powered visitor tools already in place across host cities, and how they’re helping millions of international fans make the most of their time in the United States.

Red Sea Global (RSG), the developer behind the world’s most ambitious luxury and regenerative tourism destinations, The Red Sea and AMAALA, has officially brought its second flagship destination to life. In a milestone for the Kingdom’s tourism sector, RSG has welcomed its first guests at AMAALA, an integrated wellness haven, with the opening of Four Seasons Resort and Residences AMAALA at Triple Bay. This landmark launch signifies the transition of AMAALA into a live destination. Set along the pristine shoreline of Saudi Arabia’s northwestern coast, the resort serves as the anchor for the destination’s ultra-luxury wellness ecosystem and sets a new global benchmark for regenerative tourism.

The Portuguese national team is flying with TAP Air Portugal to the 2026 World Cup, which will be held in the United States, Canada and Mexico. The national team delegation, led by captain Cristiano Ronaldo and manager Roberto Martinez, departed this Friday aboard the A330 CS-TUM, named Nuno Álvares Pereira and decorated with the slogan “It’s Portugal Time”, heading to West Palm Beach, where it is due to arrive at 10.30 pm local time.

Latvian airline airBaltic and EL AL Israel Airlines have announced a new codeshare agreement, effective from July 1, 2026. The partnership will expand travel options for customers and further strengthen airBaltic’s network for transit passengers travelling between Israel and Europe via Riga, Latvia.

The World Travel & Tourism Council (WTTC) today reveals that Africa is entering a new era of tourism growth, with Travel & Tourism (T&T) outperforming the wider economy and positioning the continent among one of the world’s fastest-growing regions in 2026.

Saudi Red Sea Authority (SRSA), in its 2025 Annual Report, highlighted a set of key achievements that reflect its continued progress in building a more regulated, efficient, and sustainable coastal tourism sector. These efforts included developing regulatory frameworks, enhancing operational readiness, strengthening compliance, and supporting investors, in in line with the objectives of Saudi Vision 2030.