Organisations & Operators News Page 290
Ministers identify investment and education as key to delivering on tourism’s global potential
Ministers gathered at WTM London 2025 shared their views on how smarter, more inclusive investment models can help destinations to share more widely the benefits of travel and tourism. The 19th edition of WTM London’s Ministers’ Summit, in association with UN Tourism and WTTC, offered examples of how the public and private sectors are working together to fund the opportunities and mediate the challenges of growing travel and tourism markets. Many destinations are using tax breaks and other incentives to drive tourism development. Christina Frasco from the Philippines talked about how it was offering fiscal incentives and opening new economic zones for tourism that champion sustainability, green innovation and job creation.
Maldives Unveils Sustainable Townships as the Foundation of a Diversified Economic Future
The Maldives is moving to expand its tourism model with proposed amendments to the Special Economic Zones (SEZ) Act. The changes create a new category of Sustainable Townships, designed for large-scale, integrated developments that combine hospitality, residential real estate, health, education, and renewable energy infrastructure. The government’s aim is to diversify the tourism sector and attract next-generation projects that complement the traditional resort model. Sustainable Townships are expected to generate long-term opportunities in premium real estate tourism, wellness and medical services, and education-focused travel. By integrating residential, commercial, and public service components, these projects broaden revenue streams, create employment across multiple sectors, and establish the Maldives as a destination for long-stay visitors and high-value investors.
IDeaS to Power Revenue Optimization for Adeera Hospitality’s Luxury Portfolio
IDeaS, a SAS company and the world’s leading provider of hospitality revenue management software and services, has signed a master service agreement with Adeera Hospitality in Saudi Arabia. The agreement provides a framework for Adeera Hospitality to implement IDeaS solutions across the entirety of their upcoming luxury properties in Saudi Arabia. Wholly owned by the Public Investment Fund (PIF), Adeera Hospitality is a hotel management company responsible for developing distinctive new Saudi hospitality brands. Adeera’s ambitious plans include launching a portfolio of 60+ all-new hotels among multiple brands over the coming five years.
MARRIOTT INTERNATIONAL AND INVEST İNŞAAT YAPI A.Ş. SIGN AGREEMENT
Marriott International, Inc. today announced that it has signed an agreement with Invest İnşaat to debut Apartments by Marriott Bonvoy® in Türkiye. Situated at Vadistanbul area, one of Istanbul’s most prominent business and lifestyle destinations, the project further expands Marriott’s growing portfolio of extended stay and premium apartment-style accommodations across the region. Construction of Invista, Istanbul, Apartments by Marriott Bonvoy has commenced, with an anticipated opening in 2026. Access Hospitality will collaborate with Marriott International and Invest İnşaat as the third-party operator for the franchised property.
Virgin Limited Edition marks 25 years with new 25-night suite escape
Marking its 25th anniversary, Virgin Limited Edition, Sir Richard Branson’s acclaimed collection of luxury retreats, has unveiled an extraordinary 25-night “suite escape” spanning five of its most iconic properties across Europe and Africa. The bespoke experience includes five-night stays at Son Bunyola Hotel in Mallorca, Kasbah Tamadot in Morocco, Mahali Mzuri and Finch Hattons in Kenya, and Mont Rochelle in South Africa — each chosen for its spectacular setting and award-winning hospitality
Wyndham Signs a Management Agreement for Hotel and Branded Residences in Cairo
Wyndham Hotels & Resorts continues to strengthen its presence in North Africa with the signing of Wyndham Hotels & Residences Cairo West, marking the debut of its namesake Wyndham brand in Egypt. Located in Cairo West’s vibrant district, this 5-star property will feature 532 elegantly designed accommodations, including 150 hotel rooms and 382 branded residences, all adhering to Wyndham’s latest design and service standards.
TAP AIR PORTUGAL LAUNCHES NEW ROUTE TO CURITIBA
TAP Air Portugal announces the launch of a new route that will connect Lisbon to Curitiba, capital of Paraná, Brazil, from July 2, 2026. The airline will operate three weekly flights between the Portuguese capital and Curitiba - Afonso Pena International Airport, further reinforcing its leadership in connections between Europe and Brazil. The flights will be operated with the A330-200 aircraft with capacity for 269 passengers, through the route Lisbon (LIS) – Curitiba (CWB) – Rio de Janeiro (GIG) – Lisbon (LIS), on Tuesdays, Thursdays, and Saturdays. Sales start on November 11th.
VIRGIN ATLANTIC UNVEILS NEW SEASONAL INFLIGHT MENU AND BREAKFAST CONCEPT
Virgin Atlantic unveils its new Autumn/Winter onboard menu from 5th November 2025, featuring a fresh take on contemporary comfort food across all cabins. Inspired by customer favourites and crafted with premium ingredients, the new dishes strike the perfect balance between indulgent options and lighter alternatives, creating a vibrant dining experience that’s unmistakably Virgin Atlantic. The updated menu includes a contemporary breakfast offering, innovative seasonal dishes, an enhanced wine selection including dessert wines, and a mid-flight margherita pizza available on selected routes.
Choice Privileges Announces an All-New Rewards Experience that Offers More Rewards, More Often
Choice Privileges, the #1 hotel rewards program from Choice Hotels International, Inc. is getting even better with an all‑new rewards experience launching in early 2026. Members will be able to earn more rewards more frequently, achieve Elite status faster, and access exclusive benefits designed to help them get the most from every stay:
Celebrate the long anticipated opening of the Grand Egyptian Museum in Cairo
To mark the long anticipated opening of the Grand Egyptian Museum near the Pyramids of Giza in Cairo, Captain’s Choice are inviting guests to join them on their 2026 A Journey of the Gods itinerary: a 16-day exploration of Egypt that combines history with luxury. The journey begins in Cairo and is guided by top Egyptologists, seeing hidden parts of the Great Pyramids, the Khufu Ship and even the feet of the Sphinx, as well as an expert-led tour of the world’s largest institution dedicated to a single civilisation - the newly opened Grand Egyptian Museum.
Sheraton Hotels & Resorts Reimagines a Bedtime Classic in New Campaign “Goodnight Room”
Inspired by the children’s book Goodnight Moon, the campaign reflects Sheraton’s timeless warmth and evolving identity as a modern gathering place - where the comfort of home meets the magic of travel.
WTM London puts spotlight on sustainability, investments and growth for first day
Sustainability, tourism investments and the rise of the Chinese market were in the spotlight during the first day of World Travel Market London. Investment and education took centre stage during the Ministers’ Summit, which was taking place for the 19th time.