As generative AI becomes a bigger part of how people search for and plan trips, new research from travel marketing agency Dune7 and boutique market research firm Flesh & Bone suggests the next frontier is already emerging: letting AI actually book travel on a consumer's behalf. In an online study of 1,000 U.S. adults aged 18+ who traveled by plane in the past 12 months, 71% said they are interested in using an AI travel assistant that can search, compare, select, and book travel based on their preferences.

Matrix Fitness has renewed its partnership with the International Luxury Hotel Association (ILHA) for a second year, reinforcing the company's continued focus on the global luxury hospitality sector and its commitment to supporting premium hotel brands worldwide. Through this partnership, Matrix will continue collaborating with hotel owners, operators, and developers across the ILHA network while contributing leadership and insights on fitness and wellness.

We wanted to share details of an exciting moment taking place at Portrait Milano during Milan Design Week. Audi will be activating within the property from April 20 to 26, bringing a major installation and a series of key previews to the space. We would be delighted to see any potential coverage highlighting Portrait Milano as one of the central locations for this activity.

Minor Hotels has unveiled plans to build a new global data and AI platform from the ground up in partnership with Google Cloud, Salesforce, OneTrust and Deloitte, marking a major acceleration of the group’s long-term digital transformation strategy. The initiative represents one of the most significant technology investments in Minor Hotels’ history. It also marks a deliberate move to lead the hospitality sector in using data and AI to personalise experiences and strengthen direct relationships with guests across its more than 640 properties in operation and committed development worldwide.

Virgin Atlantic Flying Club is giving new and existing members the perfect excuse to stop scrolling and start booking, with a limited-time Tier Point promotion designed to fast-track leisure travellers to Silver status. For two weeks only, Flying Club members will receive 300 bonus Tier Points as the lead booker when they spend £4,000 or more on a Virgin Atlantic Holidays booking, making this the most generous Tier Point promotion ever offered by Flying Club.

Amid evolving global economic conditions, South Korea is exploring a distinctive approach to economic stimulus – one that goes beyond traditional fiscal or monetary measures, and instead focuses on mobilizing consumption. At the center of this approach is the Donghaeng Festival (K-Shopping Festa or 동행축제 in Korean), a nationwide initiative led by Korea's Ministry of SMEs and Startups, literally meaning a "shared journey" or collective participation.