As the 2026 tradeshow season begins, hotel leaders are evaluating technology in an environment shaped by ongoing labor constraints, rising guest expectations, and an intensified focus on operational efficiency. While innovation continues to accelerate across the hospitality technology landscape, the most meaningful progress will be driven not by novelty but by how effectively technology supports the people who power hotel operations.

The hospitality industry has never been static. Change, disruption, and unpredictability are constant in our business. But over the past several years, the pace and intensity of that disruption has accelerated in ways few could have anticipated. Labor challenges, evolving guest expectations, shifting distribution channels, rapid technology advancement, and increasing operational complexity have all forced hotel leaders to rethink how they operate.

Ocean City's celebrated shorefront haven, Ashore Oceanfront Hotel ("Ashore") has joined the Marriott family and the Bonvoy rewards program. Guests can now book their next retreat to Ashore on Marriott.com and Bonvoy members can earn and redeem loyalty points. In the coming months, Ashore will join Marriott's acclaimed Tribute Portfolio, Marriott's family of independent full-service hotels offering localized travel experiences in the world's in-demand travel destinations. Ashore Oceanfront Hotel is offering 3,000 bonus Marriott Bonvoy points, any day of the week, nightly for stays through the end of year.

AI is no longer a side project in hospitality. New research from Mews shows that 98% of hoteliers have used AI across their operations in the last six months. On average, it is involved in 11 of the 19 most common hotel tasks and handles more than half the workload in those tasks. Adoption spans front office, commercial, F&B and leadership, and is highest in upper-midscale, upscale and luxury properties.

As Americans hit the road during the country’s 250th anniversary, Hilton is celebrating all summer long. Next week, Hilton is kicking off Hilton Honors America Experiences with a dozen unexpected and unforgettable road trip experiences for only 250 Hilton Honors Points per trip, Hampton by Hilton stays and gas included. These road trip packages, available on a first-come, first-served basis, will drop on the Hilton Honors Experiences platform starting on May 26th. From gazing at the starry sky in Utah or spectacular fireworks over the nation’s capital to joining quirky fan festivals for UFO or pickle enthusiasts to discovering America during an ultimate two-week open road adventure – 2026 Jeep® Grand Cherokee included – new Hilton Honors America Experiences will be added throughout the summer.

Beaches Resorts commemorated the arrival of Treasure Beach Village at Beaches Turks and Caicos with a spirited celebration weekend that drew celebrity guests, dignitaries, global media, and VIPs to the shores of Grace Bay Beach. A curated lineup of immersive events and experiences marked the debut of the $150 million, all-suite expansion, bringing every corner of the resort to life and celebrating the moments that matter most, together.