Tours focused on culture, history and heritage continue to be the leading experiences sought by people booking trips to Spain, according to experts participating today in FITUR Experience, the new section of the International Tourism Trade Fair organised in collaboration with Viator, a Tripadvisor company. The event highlighted the growing importance of experiential tourism in Spain. Speakers also noted that among the fastest-growing experiences are outdoor activities, nightlife, shopping, cultural excursions, theatre and music.

Puerto Rico will take centre stage at the International Tourism Fair in 2027 as Partner Country, as announced today at the country’s stand by Daniel Martínez, Executive Vice President of IFEMA MADRID, and Jennifer González Colón, Governor of Puerto Rico. The announcement was also attended by Willianette Robles Cancel, Executive Director of the Puerto Rico Tourism Company (CTPR), and Jorge L. Pérez, Chief Executive Officer of Discover Puerto Rico, together with Arancha Priede, IFEMA MADRID’s Managing Director of Trade Fair and Congress Business, and María Valcarce, Director of FITUR.

As Sundance Film Festival marks this meaningful year in Park City, World of Hyatt returns as the official travel sponsor and with the ultimate 72 hours in Sundance itinerary, designed to give members front-row access to the festival’s most sought-after activations on Main Street.

The Perpetual Journey continues to shape Patina Maldives' identity as not just a luxury escape, but a destination in itself; a sanctuary where guests can enjoy restorative and invigorating experiences rooted in a deep appreciation for nature, wellness, creativity, and adventure. Encouraging personal development and meaningful connection, the first chapter of this purpose-driven programme invites guests to explore different cultures, deeper connections, and appreciation for the natural world. Creativity and innovation converge in breathtaking settings, creating unforgettable moments that reignite a sense of belonging and purpose.

As travellers begin their holiday planning for 2026, the Balearic Islands invite the world to mark their calendars for a year of unforgettable experiences. From inspiring cultural festivals, culinary celebrations and sporting events, the Mediterranean archipelago is set to deliver a vibrant programme across all four seasons and warrant big red circles in the 2026 wall calendar. With more than 300 days of sunshine a year, pristine turquoise waters and stunning natural landscapes to match, the islands provide the perfect backdrop for a host of exciting events throughout the new year.

Pinwheel has today announced that it has been nominated for The 2026 Earthshot Prize, one of the world’s most prestigious environmental awards.