Mérida, the vibrant capital of Mexico’s Yucatán state, is staking its claim as one of the most compelling destinations for international visitors heading to the FIFA World Cup 2026. With its strategic location, exceptional connectivity, rich cultural offerings and world-class gastronomy, Mérida’s tourism leadership is pitching the city as an ideal 2- to 4-day complement to the excitement of the tournament.

Arabian Travel Market (ATM) 2026, which takes place at the Dubai World Trade Centre on 4-7 May, will showcase the importance of sports tourism, as new research reveals that sports event-driven travellers – defined as people who travel overnight to attend live sporting event – spend significantly more per trip, with frequent sports tourists spending up to twice as much per trip as the average traveller.

Marriott Bonvoy®, Marriott International’s award-winning travel platform, is bringing members closer to the game of cricket starting this February, giving them access to exclusive experiences for the upcoming ICC Men’s T20 World Cup 2026. As part of Marriott Bonvoy’s global partnership with the International Cricket Council (ICC), members can access over 500 bespoke Marriott Bonvoy Moments specially created for the event held in India and Sri Lanka.

The Peninsula Hotels announces the 2026 edition of ‘Art in Resonance,’ the hotel’s renowned global art programme, featuring continued collaboration on a selected curation with the Victoria and Albert Museum (V&A). Now in its second year under this prestigious partnership, the 2026 edition will debut at The Peninsula Hong Kong during the city’s vibrant Arts Month in March 2026. This ongoing collaboration reaffirms both institutions’ commitment to artistic excellence and global cultural exchange, while celebrating The Peninsula’s long-standing legacy of cultural patronage.

Opening on 7th April 2026, just after Easter, the Balearic Island of Menorca is set to host the first edition of 'Cultural Opening – Island of Art'. The event was officially unveiled by the President of the Consell Insular de Menorca at World Travel Market in London, where officials presented it as a flagship cultural initiative that will kick off the island's 2026 tourism and arts calendar. Positioned in a serene, mediterranean haven of natural beauty, the two-week long celebration aims to consolidate Menorca's position as one of Europe's most inspiring art destinations.

At the World Economic Forum Annual Meeting 2026 in Davos, His Excellency Ahmed Al-Khateeb, Minister of Tourism of the Kingdom of Saudi Arabia, delivered a clear message to global leaders: tourism must be led as economic infrastructure if it is to drive growth, resilience, and human connection in an increasingly fragmented world.