A groundbreaking new report by the World Travel & Tourism Council (WTTC) reveals that smarter border management could supercharge the global economy, adding $401BN in GDP and creating 14MN new jobs across G20, EU, and African Union nations by 2035. Created by WTTC in partnership with SITA, the Better Borders report shows that by embracing digital technologies and adopting smarter visa policies, governments can transform their borders into powerful national assets, boosting tourism, enhancing security, and strengthening economic competitiveness.

Global leaders from tourism, travel-tech, and destination management met at a private, invitation-only roundtable hosted by Mabrian, The Data Appeal Company – Almawave Group, and the Global Tourism Resilience Council to explore how data and innovation can transform the future of event management. The closed-door session, titled “Strategic Event Intelligence – Data, Impact and the Future of Events Tourism,” was held at the Crowne Plaza Docklands during World Travel Market (WTM) London and brought together a select group of senior executives from JCDecaux, ICF, This is Breeze and Queer Destinations, alongside tourism and destination leaders from Europe

Visit Qatar is unveiling the country’s significant tourism growth and expanding visitor offerings at World Travel Market (WTM) 2025, from 4-6 November 2025 at ExCeL London. Joined by a strong delegation of 48 partners - including hotels, resorts and destination management companies - Visit Qatar shared its latest milestones in the country’s tourism sector during a press conference on 5 November, highlighting growth in visitor numbers, hospitality expansion, cruise milestones and Qatar’s evolving position as a world-class travel destination.

The 16th edition of the Italian Cuisine World Summit, the longest-running event celebrating Italian gastronomy, restaurants, and authentic Italian-made food and beverages, returned to Ferrari World Yas Island, Abu Dhabi on November 3. The event paid tribute to Italy’s rich culinary heritage and vibrant dining scene, featuring chefs representing Michelin-star-awarded restaurants from across Italy.

Yesterday, British TV stars Bettany Hughes and Maisie Adam took to the stage at WTM London to share their tips about marketing travel and holidays. Comedian and star of Taskmaster and A League of Their Own, Maisie Adam, spoke on the marketing summit panel ‘Comedy Sells’ whereby she told delegates: “It’s about making the ordinary, extraordinary”, as she recalled interviews with passengers about etiquette on planes. Having worked with several tourism boards, Adam went on to explain “There is a human element to travel…we have to grab [consumers] with more than just where it is. You don’t have to show off Machu Picchu; you could be at an airport talking about the mundane”. The comedian showed clips from her recent Swiss tourism film, which featured activities such as sliding down a bobsleigh run and trying a fondue. Adam said: “It’s about telling a story well and enjoying yourself. Other people see you’re having a great laugh, so they want to come and find out more”. She closed by telling the audience: “Humour is a special language…and a great tool for connection.”

Saudi made a strong impression on the opening day of World Travel Market (WTM) 2025, as the Saudi Tourism Authority (STA) and its 71 partners unveiled the spectacular "Saudi Land" pavilion, presenting the scale and ambition of its tourism sector. Following a record-breaking year welcoming almost 116 million visitors and generating $75 billion in tourism spend, STA arrived at WTM ready to deepen global partnerships and unlock new opportunities for collaboration and growth.