Marriott Bonvoy®, Marriott International’s award-winning travel programme and Ethiopian Airlines, Africa’s largest airline and a Star Alliance member, today announced a partnership that gives travellers more opportunities to earn and redeem points and miles across both hotel stays and flights. Starting today, eligible members of Marriott Bonvoy and ShebaMiles, Ethiopian Airlines’ loyalty programme, can convert ShebaMiles into Marriott Bonvoy points for hotel stays, upgrades and more, as well as Marriott Bonvoy points to ShebaMiles to book flights. Members can also choose whether to earn Marriott Bonvoy points or ShebaMiles when staying at properties participating in Marriott Bonvoy.

Wizz Air, the fastest growing European airline, has launched a new digital cabin ecosystem in partnership with Immfly and gateretail, bringing onboard retail, passenger and crew connectivity and operational data into a single integrated platform. The initiative marks another step forward in Wizz Air’s digital strategy, underlining the airline’s position as one of aviation’s most innovative airlines. The collaboration will enable the airline to deliver a more efficient and engaging experience for passengers, while introducing limited connectivity.

United Airlines today announced the United Relax RowSM: a set of United Economy seats that can transform into a couch, creating a more comfortable option for customers traveling in the United Economy cabin on long-haul flights. United is the first North American airline to offer this kind of seating option and holds North American exclusivity on the design.

Diamonds Resorts is targeting Gulf travellers with a twin Maldives campaign built around Diamonds Athuruga Maldives and Diamonds Thudufushi Maldives. Both resorts are promoting a “GCC Exclusive Maldives Escape – Seaplane Included” offer for stays of seven nights or more, bundling complimentary seaplane transfers, Wi-Fi, daily recreational activities, and a programme of family-friendly and marine experiences into a longer-stay package.

Madeira is set to strengthen connectivity from the UK for the summer season*, with increased frequency on both London and some regional routes. London will remain a key getaway to Madeira, with a consistent schedule of 31 weekly flights operating across the capital's airports throughout the summer season, up from an average of 28 weekly flights last summer. The Bournemouth service, which launched last summer, returns for the summer season, and Bristol will benefit from increased frequency, rising from four to five flights per week, offering improved flexibility for travellers from the South West.

Latvian airline airBaltic has partnered with InterLnkd to integrate AirMall into its Skynet onboard Wi-Fi portal, becoming the first Starlink-connected airline to launch a global, dynamic inflight shopping mall experience for its passengers. AirMall by InterLnkd turns the carrier’s Wi-Fi portal into an airline-branded retail channel on passengers’ own devices, connecting travellers to 20,000+ brands in the air with zero onboard stock or crew involvement. The provider-agnostic solution offers tailored recommendations, loyalty integration, and flexible post-flight delivery options.