Emaar Hospitality Group has announced the appointment of Alma Au Yeung as its corporate director, strategic projects and partnerships.
In her new role, she will have overall charge in driving the group’s strategic partnership with Expo 2020 Dubai.
In addition to leading the Emaar Hospitality Group team to deliver on its mandate as the official hospitality partner, Yeung will be involved in planning, managing and executing numerous private clubs, food and beverage outlets and catering sites within the Expo 2020 Dubai site.
She will develop strategic plans to drive incremental business growth prior to and during the much-anticipated global event by selling rooms, events and food and beverage.
Yeung will also focus on the guiding spirit of Expo 2020 Dubai – Connecting Minds, Creating the Future’ – and its three sub-themes, opportunity, mobility and sustainability to build new strategic partnerships, market awareness and business opportunities.
Olivier Harnisch, chief executive, Emaar Hospitality Group, said: “Following the award as Expo 2020 Dubai’s official hospitality partner, we have been harnessing all our best resources to ensure that we deliver the highest standards of hospitality service for the world-class event that adds to the reputation of Dubai and the UAE.
“Alma has a wealth of experience in planning and managing high-level events of Emaar and Emaar Hospitality Group, which puts her in good stead in leading our dedicated team for the event.”
With over 20 years of industry expertise, including over a decade in senior management roles, Yeung was previously group irector of lifestyle events, sponsorship and partnership at Emaar Hospitality Group.
She was responsible for the development, planning and management of the group’s varied lifestyle events and ensuring that the highest standards are upheld.
Yeung has played a pivotal role in the international expansion of the business and has been involved right from the design stage for organising events for new hotel openings.
She was one the first employees in Emaar’s events department, and has been associated with all key project launches.