WTM Latin America 2014, the leading global event for the Latin American travel industry, will welcome more than 30 new exhibitors to this year’s event, taking place on 23rd - 25th April at the Transamerica Expo Centre, in São Paulo, Brazil
WTM Latin America, which will also play host to the 41st Braztoa Business Meeting, last year saw more than 1,250 exhibitors from 60 countries take part contributing to the trade fair’s main objective to promote Latin America to the world and to bring the world to Latin America.
Well-known tourist boards such as Atout France, Greek National Tourism Organisation, Tourism Australia and Korea Tourism Organisation will have presence on the exhibition floor for the first time this year.
Canadian entertainment company Cirque du Soleil who tour around the world offering a dramatic mix of circus arts and street entertainment is also in attendance this year.
InterContinental Hotels Group (IHG), a new exhibitor for 2014 will join The Trump Hotels chain, which were present at the inaugural event, along with other popular hotel chains Accor (which is also one of the events sponsors), Meliá and Hilton Worldwide. Marriott International will be returning with an even larger presence.
Retail stores will be well represented; highlight goes to the American stores Macy’s and Bloomingdale’s, and the Chic Outlet Shopping chain, which has a presence in nine European cities.
New for this year is the Travel Tech region on the exhibition floor which will host some of the biggest names in the travel technology industry including Google and TripAdvisor.
WTM Latin America Exhibition Director Lawrence Reinisch said “WTM Latin America 2014 is set to be even bigger and better than last year with exhibitors from Brazil, Latin America and the rest of the world already confirming their presence.
“This high level of acceptance and demand from exhibitors reflects WTM Latin America’s importance for the region’s tourism sector and is developing by leaps and bounds, overcoming the global financial crisis, which has affected the economic development in many countries around the world.
“Latin American countries have seen the number of visitor arrivals increase by almost 50% in the last 10 years, rising from 54 million in 2003 to a forecast figure of 80 million for the current year. And Brazil is the main star in this picture.It is no coincidence that the eyes of the global travel industry are firmly focused on the country, which will play host to two global events over the course of the next three years.”