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World Travel Market 2016: Anantara Hotels moves into Europe with Algarve property

Anantara Hotels, Resorts & Spas has announced its first property in Europe.

Anantara Vilamoura Algarve Resort will join the brand’s luxury portfolio in April 2017.

Located in the Algarve in the south of Portugal, just 15 minutes from Faro International Airport, the existing 280-room property is currently operating as Tivoli Victoria and boasts stunning views over the Arnold Palmer designed Oceânico golf course.

The hotel is close to the ocean, marinas and the beaches of the Algarve and is well known for its spacious, airy rooms and shady verandas, directly overlooking the golf course, and the cerulean blue swimming pools.

The Algarve is undoubtedly one of Europe’s best kept secrets, with a spectacular coastline and some of the region’s best beaches.

Wineries, olive groves and luminous fleur de sel fields abound, providing a wealth of experiences to share.

These, coupled with more energising pastimes such as yachting, deep sea fishing and playing on the 40 world-class championship golf courses in the region, ensure a true Anantara journey of discovery.

A new luxury Family Suite category will be launched, with capacity for up to four guests.

For shared holidays with family and friends, most rooms are interconnecting.

The rooftop, Two-Bedroom Anantara Suite will boast a huge terrace, with private dining area and its own Jacuzzi and sundeck.

The impressive spa will be rebranded to Anantara Spa and those with the luxury of time will be able to relax while overlooking the endless, undulating golf greens and discover the centuries old Mediterranean rituals.

Additional facilities include a traditional Turkish hammam.

To complement the spa, guests can include yoga and Tai-Chi sessions in their holiday menu of experiences.

Dillip Rajakarier, chief executive,  Minor Hotels, Anantara’s parent company, commented: “We are thrilled to announce our first Anantara in Europe, which is a real milestone for the brand.

“Since our recent expansion into both Europe and South America with the acquisition of Tivoli Hotels & Resorts, our strategy is to bring our existing brands into these new regions of operation and the launch of Anantara Vilamoura in Portugal is the first part of this plan.”

Anantara currently operates 37 hotels and resorts in 12 countries, having recently added two new resorts each in both Sri Lanka and Oman.