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World travel industry leaders flock to ITB Berlin 2024

World travel industry leaders flock to ITB Berlin 2024

The much-anticipated ITB Berlin, the world’s premier B2B travel show, has kicked off on the Berliner Exhibition Grounds, showcasing an impressive international presence and a diverse range of exhibitors from across the globe.
Spanning from March 5th to 7th, 2024, the event has recorded exceptional bookings, filling over 90 percent of the display area with 150,000 square meters dedicated to exhibitors from 170 countries and territories.

This year’s event has seen an unprecedented level of international participation, reaching a record high of 87 percent. This remarkable turnout underscores ITB Berlin’s global significance as an industry barometer, further highlighted by the ITB Buyers Circle, which boasts 1,300 senior buyers in attendance.

The 2024 edition of ITB Berlin has observed strong growth in key segments such as Mobility, Travel Technology, and Cruises, reflecting the industry’s evolving landscape. The presence of Oman as the Host Country, along with other Arab states, showcases the cultural diversity and global reach of the over 5,500 exhibitors present. Travel And Tour World participates in ITB Berlin 2024.

A cornerstone of the event, the ITB Berlin Convention, renowned as the industry’s leading think tank, is set to explore global trends and best practices with contributions from industry giants such as, TUI, Phocuswright, and Google. Under the theme ‘Pioneer the Transition in Travel & Tourism. Together,’ the convention will host 200 sessions across 17 theme tracks, featuring insights from 400 speakers on a wide array of topics including travel technology, sustainability, marketing, MICE, destination management, and the future of tourism.

Experts from globally recognized organizations such as the World Tourism Cities Federation,, and Microsoft will engage in discussions aimed at shaping the future of the tourism industry. With a focus on innovation and sustainability, the ITB Berlin Convention offers a unique platform for professionals to delve into subjects like AI, web 3.0, chatbots, and the evolving demands of business and leisure travel.


As ITB Berlin 2024 unfolds, the world travel industry converges in Berlin, marking a pivotal moment for networking, collaboration, and the exchange of ideas that will drive the future of travel and tourism.