VisitEngland has revealed the winners of its VisitEngland Awards for Excellence 2025, highlighting the very best of England’s outstanding tourism industry.

Gold, Silver and Bronze winners have been announced across 17 categories ranging from ‘New Tourism Business of the Year’ and ‘Pub of the Year’ to ‘Business Events Venue of the Year’ and ‘Camping, Glamping and Holiday Park of the Year’. The awards were presented at an evening ceremony on 4 June hosted by VisitEngland Advisory Board Chairman Lady Victoria Borwick at the Brighton Dome Corn Exchange.

The prestigious VisitEngland Awards for Excellence have been running for more than 30 years. This year’s winners were selected from hundreds of tourism businesses across England including hotels, self-catering accommodation, B&Bs, glamping operators, attractions, restaurants, pubs and museums, forwarded to the national competition via local and regional competitions across England.

VisitEngland Director Andrew Stokes said:

“These annual Awards are an opportunity to applaud and showcase the businesses and individuals who provide outstanding customer service and continuously improve their products and offer for visitors.

“From a captivating science museum in Merseyside to a fully accessible hotel in Bournemouth, from cow cuddling on a farm in Yorkshire to fine dining in Lancashire, this year’s winners show just how varied and diverse our industry is and what makes it great.

“Competition this year was fierce, reflecting the excellence evident across each category and I congratulate all the 2025 winners, and especially those who won Gold, an achievement cementing their place as the standard bearers of our world-class tourism industry.”

In addition to the 16 core category award winners, three special awards were also presented this year including an ‘Outstanding Contribution to Tourism Award,’ a ‘Travel Content Award’ and a ‘Tourism Superstar Award’.

The Tourism Superstar Award 2025 went to port volunteers the Southampton Saints, a team of 13 welcome ambassadors who greet visitors at the city’s port.

The Outstanding Contribution to Tourism Award went to ‘Railway 200’, the 200th anniversary celebration of the first passenger railway, in recognition of its valuable role in highlighting the importance of our railway heritage and rail travel to domestic and inbound tourism in England. 

The Travel Content Award, which recognises the media’s important contribution in championing domestic tourism, was won by Jane Anderson with her Isle of Wight wellness story for The i Paper entitled ‘The UK’s sunniest island vying to become a sauna isle’.

Tourism is one of England’s largest and most valuable industries, generating about £76 billion annually for the economy in domestic visitor spending.

See below full list of VisitEngland Awards for Excellence 2025 winners:  

Accessible and Inclusive Tourism Award :

GOLD - Eureka! Science + Discovery, Merseyside 

Silver - Marsham Court Hotel, Dorset 

Bronze - The Courtyard, Herefordshire 
 

B&B and Guest House of the Year:

GOLD - Sunnyside Guest House Southport, Merseyside 
Silver - Abbots Grange Manor House, Worcestershire 

Bronze - Boscastle House, Cornwall 

Business Events Venue of the Year: 

GOLD - Keele University Events and Conferencing, Staffordshire 

Silver - Jodrell Bank Centre for Engagement, Cheshire 

Bronze - The Glasshouse International Centre for Music, Tyne & Wear 

Camping, Glamping and Holiday Park of the Year:

GOLD - Polmanter Touring Park, Cornwall 

Silver - Mendip Basecamp, Somerset 

Bronze - Hippersons Boatyard, Suffolk 

Ethical, Responsible and Sustainable Tourism Award sponsored by Sykes Holiday Cottages:

GOLD - Sunnyside Guest House Southport, Merseyside 

Silver - The Quiet Site, Cumbria 
Bronze - Battlesteads, Northumberland 

Experience of the Year:

GOLD - Cow Cuddling, Dumble Farm, East Riding of Yorkshire 

Silver - The Wizard Walk of York, North Yorkshire 

Bronze - Introduction to Sailing, Mylor Sailing School, Cornwall 

 

International Tourism Award:

GOLD - The Beatles Story, Merseyside 

Silver - World of Wedgwood, Staffordshire 

Bronze - St Mary’s Guildhall, West Midlands 

Large Hotel of the Year sponsored by Ecclesiastical:

GOLD - Mallory Court Country House Hotel & Spa, Warwickshire 

Silver - Sandburn Hall, North Yorkshire 

Bronze - Titanic Hotel Liverpool, Merseyside 

 

Large Visitor Attraction of the Year sponsored by Raw Charging Network Ltd:

GOLD - Black Country Living Museum, West Midlands 

Silver - National Space Centre, Leicestershire 

Bronze - Liverpool Football Club Tours & Experiences, Merseyside 

 

New Tourism Business of the Year: 

GOLD - Ad Gefrin Anglo-Saxon Museum & Whisky Distillery, Northumberland 

Silver - Eureka! Science + Discovery, Merseyside 

Bronze - Eight at Gazegill by Doug Crampton, Lancashire 

Pub of the Year:

GOLD - The Farmers Arms, Devon 

Silver - The Blind Bull, Derbyshire 

Bronze - The Griffin Inn, Leicestershire 

 

Self Catering Accommodation of the Year sponsored by Sykes Holiday Cottages: 

GOLD - Treworgey Cottages, Cornwall 

Silver - Trevase Cottages, Herefordshire 

Bronze - Wolf Wood Treehouses, Devon 

 

Small Hotel of the Year:

GOLD - Summer Lodge Country House Hotel, Dorset 

Silver - Seaham Hall, County Durham 

Bronze - The Montagu Arms Hotel, Hampshire 

 

Small Visitor Attraction of the Year: 

GOLD - No.1 Royal Crescent, Bath 

Silver - King Richard III Visitor Centre, Leicestershire 

Bronze - Sculpture by the Lakes, Dorset 

 

Taste of England Award:

GOLD - The Cavendish Hotel, Derbyshire 

Silver - Searcys at The Pump Room, Bath 

Bronze - The Riverside at Aymestrey, Herefordshire 

 

Unsung Hero Award:

GOLD - Hannah Clapp, Muncaster Castle, Cumbria 

Silver - Caitlin Brown, The Escape Key, Tyne & Wear 

Bronze - Andrew Hurley, Avoncroft Museum, Worcestershire 

 

Travel Content Award: 

GOLD - Jane Anderson, The i Paper – ‘The UK’s sunniest island vying to become a ‘sauna isle’

Silver - Phoebe Smith, The Guardian – ‘Saving the seas one dive at a time in Northumberland’

Bronze - Hannah Summers, The Times – ‘The British seaside town at its best (and cheapest) in winter’ 

 

Tourism Superstar 2025 Award:

Southampton Saints

 

Outstanding Contribution to Tourism Award:

Railway 200