Travelport has signed a new marketing partnership with VisitFinland to promote its stopover programme targeting Asian travellers visiting Europe.

Under the first stage of the agreement, VisitFinland will leverage Travelport’s digital media solutions to promote Finland a key stopover destination through an integrated digital media campaign.

As part of this awareness campaign, VisitFinland and Travelport will also be hosting an online competition by inviting travel agents to share how they can better promote Finland as a stopover destination to their friends or clients.

Kaisa Kosonen, program manager, Stopover Finland by VisitFinland, commented: “We are delighted to partner with Travelport to capitalise on their innovative technology and global reach. 

“There is huge potential for Finland to attract more stopover visitors from Asian, we are excited to be promoting the vibrancy and stunning beauty of Finland to Travelport’s network.”

Travelport’s digital media solutions is one of the core elements of Travelport’s Beyond Air initiatives, consisting of payments, hospitality, advertising and mobile commerce. 

High-impact marketing tools including Travelport Headlines, Sign-On Messages, and Electronic Direct Mail, help travel providers and organisations to increase revenue by maximising communications across Travelport’s global network, delivering targeted sales and promotional messages that influence purchase decisions, before, during and after the point of sale.

Anna Au-Yeung, global head of destination marketing, Travelport, further added: “We have a highly tailored programme in place for Visit Finland’s stopover campaign which I am confident will generate more awareness and growth.”