Sabre is now selling Virgin Australia’s Extra Legroom Seats, pre-paid bags and unaccompanied traveler ancillaries in the Sabre global distribution system.
Shelly Terry, vice president of Supplier Merchandising for Sabre Travel Network, said the sale of ancillaries, such as pre-reserved seats continue to be a valuable revenue stream for airlines and provides travelers with more choices for their flight experience.
“Sabre has been investing in technology to support airlines’ merchandising strategies for many years,” Terry said. “The Sabre travel marketplace provides an invaluable platform for airlines to market and sell their products, and for agents to best serve leisure and business travelers.”
The sale of ancillaries through the Sabre travel marketplace generates important cost savings for both agencies and airlines. By using one platform to sell multiple products, an airline can significantly reduce its IT costs. Additionally, travel consultants can improve their efficiency and customer service levels by shopping and booking airline ancillaries within Sabre.
Terry said Virgin Australia’s decision to merchandise its ancillaries in Sabre shows the airline’s long-term commitment to an open marketplace for air travel, which benefits airlines, agencies, travel managers and travelers, ensuring travel shopping remains competitive, transparent and easy.
Virgin Australia joins a growing list of airlines, including Air France-KLM, Qantas, SAS, Finnair, Air New Zealand, Alitalia, Brussels Airlines, Aegean, Aeromexico, EL AL, easyJet, Lufthansa and US Airways, that have chosen to offer ancillary services and bundled fares through Sabre’s travel marketplace and travel agencies.