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Virgin America launches rewards program for small business

Virgin America launches rewards program for small business

Virgin America, the California-based airline that is reinventing flying today announces Elevate, Inc., a corporate rewards program aimed at small and medium-sized businesses. Since its launch, Virgin America has attracted a loyal following of business travelers for its award-winning service and business-friendly amenities. The airline has taken top honors for ‘Best Business/First Class’ for three years in a row in Conde Nast Traveler’s annual Business Travel Poll for its upscale service, fleet-wide WiFi, standard power outlets and uniquely business-friendly onboard experience. Elevate, Inc. is designed to reward companies that spend a minimum of $20,000 per year on travel with Virgin America with a generous reward program ensuring future travel discounts.

“We are pleased to expand our rewards program beyond the individual and toward rewarding small and medium-sized businesses. Our airline is known for its entrepreneurial spirit and innovative amenities and we are proud to be the airline of choice for savvy business travelers as we continue to expand into major markets like Dallas-Fort Worth and Chicago,” said Diana Walke, Vice President of Planning and Sales for Virgin America.

Since launching in 2007, San Francisco-based Virgin America has signed over 150 larger corporate travel partnerships – with much demand across the high-tech, media, entertainment, bio-tech and financial sectors for the airline’s upscale, business-friendly service. As a participant of Elevate, Inc., now smaller businesses that spend a minimum of $20,000 a year on Virgin America travel can earn 3 percent of total spend on Virgin America flights at the end of each year, which will be automatically applied to future travel. Companies have the option of booking through their travel agent’s Global Distribution System, or directly through the Virgin America Web site.

Virgin America offers business travelers inventive amenities, including WiFi, standard power outlets near every seat and a first-of-its-kind on-demand menu. The airline’s mood-lit, custom-designed new cabins offer the Red™ entertainment platform at every seat. The Red platform features over 700 hours of media content, including live TV news (like CNN and CNBC) and offers travelers the ability to order food and drink at any time during the flight right from their seatback.

Since its August 2007 launch, San Francisco-based Virgin America has experienced major growth – expanding to multiple destinations across North America, creating 1,900 new jobs and welcoming over eleven million guests to date. Most recently, the airline expanded to Dallas-Fort Worth on December 1, 2010, Los Cabos on December 16, 2010 and Cancun on January 19, 2011 and plans to launch flights to Chicago on May 25, 2011.


Virgin America has swept the major reader-based travel awards for the quality of its service, including being named “Best Domestic Airline” in both Conde Nast Traveler’s 2008, 2009 and 2010 Readers’ Choice Awards and Travel + Leisure’s 2008, 2009 and 2010 World’s Best Awards. In spring of 2011, the airline will become an anchor tenant at San Francisco International Airport’s new Terminal Two facility.