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Viceroy Hotel Group announces two New Dubai projects

Viceroy Hotel Group announces two New Dubai projects

Viceroy Hotel Group today confirmed that it has been selected to operate two landmark hotel developments being created in Dubai by Arabtec Holding, the leading construction company in the UAE. The hotels, located on Sheikh Zayed Road and in Dubai Business Bay, will make their debut in late 2016 and 2017.

Located within walking distance of Dubai’s fast-paced business and financial centers, Viceroy Dubai Sheikh Zayed Road will occupy a tower spanning 76 floors. The impressive building will be situated next to the city’s transportation artery, making it an easily accessible destination for luxury global travelers. The hotel’s sister property, Viceroy Dubai Business Bay, will offer similar qualities and experiential amenities while also embracing a philosophy of inspiring guest services—a unique trait Viceroy Hotel Group has become recognised internationally for.

The new projects build on the success of Yas Viceroy, the group’s flagship property in the Emirate of Abu Dhabi. Viceroy Dubai Sheikh Zayed Road and Viceroy Dubai Business Bay will join the previously announced property Viceroy Dubai Palm Jumeirah, which is set to open in late 2016 on the trunk of the Palm Jumeirah.

“Today’s announcement of these two incredible new projects in Dubai reaffirms our commitment to significantly growing our presence in the UAE,” said Bill Walshe, CEO of Viceroy Hotel Group. He added, “Dubai is firmly established as one of the most progressive and dynamic hospitality destinations in the world, and we are excited to partner with Arabtec Holding to expand the Emirate’s luxury hotel landscape.”

Anton Bawab, Viceroy Hotel Group’s Regional President based in the UAE added, “We have already established a Viceroy ‘hub’ in the UAE, with a team of market-leading talent from within the region, who are ready to successfully launch our hotels in Dubai. We have the capability, we have the ambition, and with today’s agreements, we have another great partner in Arabtec, with whom to make our shared dreams a reality.”


Viceroy Hotel Group’s continuing expansion in Dubai is part of its international growth strategy, which in 2014 will see the Group reveal new hotel developments in Europe, Latin America and Asia, in addition to growth in its home market of the USA.