United Airlines is upgrading its premium-cabin services to offer customers new food and beverage options, additional choices in in-flight entertainment, and – on long-haul international flights – new amenity kits, pillows and blankets.

United is also rebranding its international, long-haul premium-cabin services, introducing United Global First as well as United BusinessFirst.

Beginning March 3 on long-haul international flights and many flights within Asia and the Pacific, first-class customers on three-cabin aircraft will experience United Global First, with a higher level of privacy and comfort, a flat-bed seat, priority airport services and more-personal attention.

On most of United’s three-cabin aircraft, United Global First suites offer flat-bed seats, laptop power, USB ports, individual audio and video on demand with noise-reduction headsets, additional storage compartments and a multi-course meal with complimentary wines.

Beginning in the second quarter, United will upgrade the long-haul first-class experience with new amenities, including more-comfortable bedding amenities, additional in-flight food choices and new amenity kits featuring Philosophy-brand skin-care products.

United also will extend Continental’s award-winning BusinessFirst product to United, offering an elevated business-class service with new amenities such as expanded wine selections chosen by Doug Frost, Sommelier and Master of Wine, new ice cream sundae dessert option with a choice of six toppings and improved in-flight entertainment including noise-reduction headsets.

“The rebranded cabins offer premium-cabin customers the highest levels of service, every time they fly,” said Mark Bergsrud, United’s senior vice president of marketing. “We are keeping the products that our customers tell us they value the most as we continue to build the world’s leading airline.”

United First, United Business
For customers flying United in North America, between North America and Central America, between North America and northern South America, and on some flights within Asia and the Pacific islands, the airline will continue to offer United First and United Business premium-cabin services.

On most flights, United has revamped its premium-cabin meal and snack choices to offer customers their favorites among options previously available only on United flights or Continental flights.

On United Express flights longer than two hours, customers seated in the premium cabin may enjoy complimentary snackboxes.

The rebranding and expanded menu options come as United continues with plans to invest more than $550 million to upgrade aircraft interiors. The airline has installed Economy Plus seating on dozens of Continental aircraft. When fully deployed, United will offer customers more extra-legroom economy-class seats than any other airline in the world.

United continues to upgrade its widebody fleet with new premium cabins, with more than 130 aircraft outfitted with flat-bed seats. Once completed in early 2013, United will offer more premium-cabin flat-bed seats than any other airline.

Beginning later in 2012, customers will see additional improvements, including larger overhead bins on Airbus A319 and A320 aircraft – increasing the available carry-on storage space by approximately two-thirds – and satellite-enabled inflight internet service. United is also introducing on-demand entertainment on its popular transcontinental p.s. service, along with an expanded premium-cabin service with flat-bed seats.