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Turespaña appoints new leadership in the UK

Turespaña appoints new leadership in the UK Manuel Butler Halter will take over in London

Turespaña has welcomed a new director in the UK, Manuel Butler Halter.

The Spanish tourism board also confirmed a new deputy director, Pedro Asensio.

They will take over from Javier Piñanes and Carlos Ruiz, respectively.

Halter, who will be taking the reigns as director of Turespaña’s London offices, has participated in the highest levels of Spanish tourism promotion for over 25 years.

He previously spent time in London, having served as tourism counsellor from 1999 to 2004.

His illustrious career also includes time as counsellor for the Spanish embassy in Berlin, head of the Spanish tourism office in both Miami and Frankfurt, and working as the director general in the central offices of Turespaña in Madrid.


Moreover, Butler re-joins Turespaña in London having completed a three-year stint as executive director of the World Tourism Organisation (UNWTO), beginning in 2018.

Asensio has extensive legal and international experience.

He is a Spanish official, who after more than ten years of service in the ministry of foreign affairs and cooperation with a range of responsibilities, held the position of deputy-director general for international relations and cooperation in the ministry of industry, trade and tourism.

Here he had experience in transposing numerous community directives and in following up the memorandum of understanding signed by Spain in the field of tourism.

Under their new leadership, Turespaña in London has set out its strategy to re-establish Spain as a favourite tourism destination after a year of limited international travel.