Guillem Gisbert, Country Manager (Hotel), Spain and Portugal, Trip.com Group

Guillem Gisbert, Country Manager (Hotel), Spain and Portugal, Trip.com Group, has highlighted strong growth in both outbound and inbound travel trends linked to Spain, with Asia emerging as a key region of momentum in 2025.

Outbound travel demand from Spain remains firmly rooted in Europe, with Italy, France and the UK continuing to lead as top destinations. However, long-haul travel is expanding तेजी, particularly across Asia-Pacific. Countries such as Thailand, Indonesia, Japan and South Korea are seeing significant growth, while bookings to China have surged year-on-year, with flight bookings up 110% and hotel bookings rising 180% on Trip.com Group’s platform.

Hotels are playing a central role in this growth, reflecting longer stays and deeper engagement with destinations. Japan has recorded a 150% rise in hotel bookings from Spanish travellers, while South Korea has seen a 125% increase compared with 2024.

At the same time, Spain is experiencing rising global appeal as an inbound destination, particularly from Asia-Pacific markets including Japan, Hong Kong and South Korea. Hotel bookings from Asian travellers have grown sharply year-on-year, led by Thailand (+220%), Malaysia (+200%), Japan (+130%) and South Korea (+100%).

Inbound travel from Europe remains stable, with the UK, France, Germany, Italy and the Netherlands continuing to be Spain’s main source markets.

Speaking about the company’s presence at FITUR, Gisbert said:

“At FITUR, we’re bringing the traveller and partner stories together—helping Spanish travellers plan and manage trips more easily, while supporting hotels to convert that demand into high-quality bookings and better guest experiences.”

He also emphasised Trip.com Group’s practical focus for hotel partners:

“For hotel partners, our focus is practical: stronger visibility opportunities, smoother onboarding and day-to-day support, and tools that help hotels present their property clearly to the right travellers.”

Looking ahead, the company plans to deepen its local engagement.

“In 2026, we’re committed to being closer to Spanish hotels on the ground as we grow our local team—so we can collaborate more effectively and help partners strengthen performance beyond peak periods,” Gisbert added.