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Traveline Cymru brings SilverRail technology to online channels

Traveline Cymru brings SilverRail technology to online channels

SilverRail has enabled Traveline Cymru to deliver a greatly improved customer journey planning experience across all of their online channels. 

The updated journey planning environment streamlines the processing and management of timetable and mapping data for all modes of transport across the Traveline network.

SilverRail’s technology – SilverSearch – applies unique proprietary algorithms to the transport data managed by Traveline Cymru in order to provide streamlined door-to-door journey plans and travel information for their website and mobile applications.

Traveline Cymru decided to switch to a multi-supplier approach, rather than the previous ‘one-stop-shop’, in order to benefit from best of breed service in each specialism.

The three new suppliers, SilverRail, Omnibus and Spindogs, provide the collaborative expertise which Traveline Cymru required, in order to manage the evolving needs of their customers in an effective and agile manner.


Graham Walter, managing director at Traveline Cymru, said: “SilverRail has helped us on our journey of transformation, empowering us to put the customer at the heart of everything we do and enabling us to provide our customers with a greater variety of journey options.

“As well as being flexible across channels to serve both our mobile and website searches, the technology supplied by SilverRail has allowed us to continually adapt to our customers’ needs.”

Since the website re-launch, the new and improved journey planning environment has resulted in a 39 per cent uplift in the number of customers using the website, with half a million journey plans shown to Traveline Cymru online customers in the latest month alone.

And, in the past year, ten million journey plans have been shown to customers across all channels.