TripAdvisor, today announced the results of its first-ever 360 degree survey, which reveals U.S. lodging trends according to those who know them best: travelers and hospitality business owners and managers. Surveys of more than 1,000 U.S. travelers and more than 600 U.S. hotel representatives shows that Wi-Fi Internet access and breakfast included with booking are king, while a turndown service offers very little value.

Of the travelers surveyed, 54 percent said they have canceled a lodging reservation because they found better amenities at a different property.

Top 5 Most Important Amenities to U.S. Travelers

(Scale: Somewhat Important – Extremely Important)

The following chart shows the Top 5 most important amenities according to U.S. travelers who most often book hotels. Additionally, respondents representing hotels gauged how important these same amenities are to travelers. Their answers are displayed below:

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	Most Important Hotel Amenities	Travelers Who Most often Book Hotels	Hotel Owners /Managers
1.	Wi-Fi Internet Access	85%	99%
2.	Breakfast Included with Booking	78%	79%
3.	Guest Loyalty Points	72%	55%
4.	Restaurant	71%	70%
5.	Shuttle Service to Local Attractions/Airport	66%	41%