The leading membership platform for family-focused hotels, the Luxury Childcare Association (LCA), has today announced the launch of a Family Membership. Officially available now, the new membership will further connect hotel members to families by offering access to exclusive benefits, privileged offers, and trusted family-focused experiences across participating LCA hotels to LCA Family Members, in turn creating a new direct engagement channel between luxury family hotels and highly qualified family travellers.

Having built up a membership of over 70 of the world’s leading luxury family resorts since launching in 2025, the LCA aims to create stronger connections between families seeking high standards of care and the hotels that place them at the heart of their experience.

Now available for families to join, the LCA Family Membership is a first-of-its-kind direct-to-family platform for families who prioritise destinations with childcare they know and trust. Unlike traditional hotel loyalty or booking platforms, the LCA Family Membership connects families exclusively with resorts that meet internationally recognised childcare standards developed by Worldwide Kids, the leading childcare specialist in luxury hospitality. Through the brand new members’ portal, families will access exclusive family-focused offers from LCA hotel members and be able to enquire and book directly with the properties.

Each LCA hotel member will now have the option to design their own tailored offers, focusing on details that matter most to families. These offers may range from, but are not limited to, guaranteed childcare spaces, complimentary baby food for children under two, free stays for children under a certain age, complimentary meals for children under a certain age, discount on spa treatments, complimentary room upgrades, and early check-in / late check-out.

Existing LCA hotel members that have already enrolled in the Family Membership program include Sentido Apollo Palace, Avali (Mar-Bella Collection) Columbia Beach Resort, Elix (Mar-Bella Collection), Ella Helea, Ella Rocrita, Gennadi Grand Resort, Hôtel Royal - Evian Resort, Hôtel Ermitage - Evian Resort, Mar-Bella (Mar-Bella Collection), Soneva Fushi, Soneva Jani, Mangia’s Brucoli, Sicily, Autograph Collection, Mangia’s Costa Ragusa Borgo and Mangia’s Sardinia Resort. 

This new membership allows existing and future LCA hotel members to connect with guests who actively value professional childcare, and to be part of a trusted ecosystem that drives qualified, high-intent family demand. The programme is designed to help hotel members increase direct enquiries, strengthen guest loyalty and differentiate their family offering in an increasingly competitive luxury travel market. Family Members will be presented with a clear overview of each hotel’s childcare amenities, equipment and facilities, age ranges and programmers; members-only preferential rates; visibility of Worldwide Kids-aligned standards and ongoing accreditation; and practical information that supports trust, reassurance and decision-making.

Of the new membership, MD Lal Askar says “Luxury family travellers are one of the most commercially valuable and underserved audiences in the premium hotel sector. The LCA Family Membership gives our hotel members direct access to that audience - driving lead generation, reinforcing credibility, and deepening long-term guest relationships. This is exactly the kind of initiative the LCA was built to deliver: tangible commercial support, without compromising the brand standards that make our members exceptional.”

Existing LCA hotel members will be able to add the Family Membership to their existing marketing package, with hotel membership benefits also including access to the LCA Virtual Learning Environment for staff, an annual health and safety audit on childcare operations, conducted by a Worldwide Kids consultant, the Digital Safety Platform to streamline childcare operations, a full marketing package, and the LCA Awards. Current LCA members include leading brands such as Atlantis, Mandarin Oriental, Daios Cove, Soneva, LUX*, Mar-Bella, One&Only, and many more.

The Luxury Childcare Association collection brings together a carefully curated group of luxury resorts that have met the international recognised childcare standards of Worldwide Kids. To learn more or to enquire about joining, visit https://luxurychildcareassociation.com/.

For all press enquiries, please contact Lara Marwan Good on [email protected] or +44 796 434 770.