TAM Airlines has announced it will discontinue it First Class service on long-haul flights from the UK, Spain, Germany, France and Italy, from November 1st.

TAM, part of LATAM Airlines Group, will also cut the service on flights from the US and Mexico.

This decision was taken after evaluating the average load factor of TAM Airlines’ First Class service.

Increasing demand for Business Class sees TAM now offer two travel classes - Business and Economy Class - on flights to its 19 international destinations.

A further change will come into effect from November 1st with the creation of a new position among flight attendants to improve the onboard experience.

International flights operated by wide-body aircraft will have a new crew member named the “head of on-board service”, who will be responsible for circulating through the different cabin classes to ensure service consistency.

The airline has also announced an improvement to its Boeing 777 aircraft, which TAM uses on its flights from the UK.

Jerome Cadier, chief marketing officer at LATAM Airlines Group, commented: “We are constantly looking for ways to innovate and improve the services we offer to our passengers and we believe that these changes will be very beneficial.

“Our efforts are focused on providing passengers with an increasingly better travel experience, marked by quality and consistent services and the creation of a new onboard hospitality role will allow us to offer an even higher level of service.

“We took the decision to remove our First Class seats to enable us increase the number of Business Class seats and improve the service offered to passengers, after taking into consideration the average load factor of the First Class.

“With this change, we will be able to offer an even better and more personalised service to more passengers.”