While occupancy rose an impressive 22 per cent in 2011, the Taj Palace Dubai is looking for even better business at Arabian Travel Market this year, aiming to reinforce its key selling points to the region’s travel trade and overseas.

According to General Manager Andreas Mueller, room rates are on the rise, increasing 12 per cent in the past year, but one key priority is to promote the hotel and its convenient location to audiences beyond the GCC and family leisure segments.

“Our message is that there are huge benefits for visitors staying at the Taj Palace Dubai in Deira, within easy reach of the Creek, the heritage areas, the international airport, the Creek Golf Course and Marina, Festival City and much more,” he said.

“We are picking up business from India and Iran, and like all hotels, have seen GCC visitor numbers boom, with Saudi guest levels growing 50 per cent over last year.New markets for us include South Africa and the CIS countries.”

With summer rates and packages in place, management will be stressing new initiatives including an upcoming kids’ programme including special check-in, tailored amenities, menus and goodie bags.

In addition, wi-fi has recently been installed throughout the Taj Palace Dubai and a soft refurbishment has enhanced the ambience of the property.

“With our range of award-winning restaurants, superb spa and comprehensive meeting and business facilities, the hotel has every element to meet the requirements of both corporate and leisure guests, whether from the region or overseas,” added Mueller.

“We are looking forward to stressing this message to the travel trade at the Arabian Travel Market, as well as continuing to facilitate Internet bookings given the rise of online travel agencies and the streamlining of the web booking process.”

Part of the renownedTaj Hotels & Resorts, the Taj Palace Dubai offers 147spacious rooms,10 executive suites, two Royal Suites and 90 deluxe apartments all equipped with a selection of luxurious amenities.