Mobile tour guide for the world Tagwhat has announced the launch of the first ever location-based publishing tool to quickly and easily tether digital content from the web to its relevant real-world location, so mobile users can have that content delivered to them when they are that physical location.

The company also announced the release of a push notifications feature in the Tagwhat mobile app that proactively notifies users about interesting stories nearby, even when the app is not open on their smartphone.

Tagwhat’s new publishing tool addresses a growing challenge related to consuming content on the mobile device.

As the amount of content on the Web increases, there is still no easy way for businesses and organisations to leverage it in the context of location or for people to access it at the places where that content is the most relevant.

For example, universities cannot easily deliver the thousands of YouTube videos that could comprise great campus tours to spots around campus.

Images and text telling the stories of heritage sites and historic Main Streets worldwide sit idle on the web when ideally they could delight and inform passersby at those locations.

Tourism bureaus fail to leverage mountains of rich multimedia to engage visitors at the destination.

Similarly, restaurateurs and shopkeepers spend countless hours creating websites, blogs, and social network streams but have no simple way to share them with nearby customers.

The Tagwhat publishing tool allows users to quickly select content on a Web page and assign it to any location in the world in a designated channel, such as Food, Sports, or Art.

The Tagwhat backend then optimizes the content for delivery to a smartphone and makes it available to access via the Tagwhat app.

Content can include text, photos and video.

Businesses and organizations can even tether social media streams, such as their Facebook pages and Twitter streams, to engage nearby mobile users with real-time content.

“Over the past 20 years, the world has developed billions of pages of Web content.

“But there continues to be no way to deliver the content to real-world settings - where the information would be most meaningful,” said Dave Elchoness, founder and chief executive of Tagwhat.

“Rather than typing in a search engine query and hoping for the best, location-aware mobile devices now enable a new way to search for and discover Web content based on the context of a user’s location and their interests.

“By making it incredibly easy to geotag Web content, Tagwhat is helping to turn the Web into a massive tour guide with relevant content about the places around you.”