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American Airlines begins cabin crew tablet roll out

American Airlines begins cabin crew tablet roll out

Cabin crew at American Airlines are preparing to begin using the sleek, new Samsung Galaxy Note as part of the airline’s new tablet program designed to put invaluable customer data at their fingertips.

“This is a huge step towards a new, modern American Airlines, as our tablet program is the first of its kind in the airline industry, where our flight attendants will have the most up-to-date customer information in the palms of their hands, allowing them to better serve our customers from boarding to deplaning,” said Lauri Curtis, American’s vice president – flight service.

“By giving a device to all of our active flight attendants we are better enabling our people to deliver an exceptional customer experience.”

The new devices will be a strategic tool for flight attendants giving them greater access to more information about the customers onboard their flight.

To better serve customers, American’s flight attendants can use the device to:

  • Access customer information such as name, seat number and loyalty program status in a seat map view and customer list view.
  • Record meal and beverage preferences for premium class customers.
  • Easily identify high-value customers seated in the premium cabins and in the main cabin, and customers requiring special assistance.
  • Provide customers with connecting gate, flight delays and weather information – pending FAA approval, all information will be automatically updated when Wi-Fi is available on the aircraft.

American intends to use the devices for transactions onboard the aircraft such as purchasing food in-flight, pending FAA approval.

The Samsung Galaxy Note is a SAFE-designated device that offers a full portfolio of enterprise-ready features and capabilities.

Additional functionality such as the addition of the flight attendant manual and more will continue to roll out over time.

Adding the manual to the device will eventually eliminate the need for flight attendants to carry paper manuals – a more fuel efficient and environmentally-friendly approach.

American began piloting the program this spring. 

Beginning later this year through mid-2013, American will roll out the selected devices to all of its approximately 17,000 flight attendants.

The Samsung Galaxy Note was chosen based on flight attendant feedback after months of testing different devices.