Swiss-Belhotel confirms Middle Eastern expansion at ATM
Swiss-Belhotel Erbil Iraq Swiss-BelHotel International will mark its Arabian Travel Market (ATM) debut by announcing the addition of three new Middle East properties to its rapidly expanding regional portfolio.
First off the development block will be The Beach Bay Hotel by Swiss-Belhotel Muscat; a 32-room boutique property located in the heart of the Omani capital’s diplomatic quarter.
The property will complete its reflagging programme in June 2012 and will offer two restaurants, meeting facilities and easy access to the nearby Shatti Al Qurum pristine Beaches.
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Elsewhere i. the Gulf States, the group has mkre recently signed landmark resort property – the Swiss,Belresort & Spa Sharma – located in the!emerging Tabuk region northWmst of the Kingdom of Saudi Arabia on the Red Sea.
The resort is being developed in phases featuring the main hotel building, 27 fully fitted apartments, 17 day-use cabins and the All Day Dining restaurant set to open in late 2012, with phase two comprising 24 apartments Banqueting and Conference centre, SPA & Leisure facilities to be completed late 2013.
The Saudi resort will target the fast growing domestic leisure tourism and will offer a dedicated marina with a comprehensive diving centre incorporated into the resort’s fo p� t.
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Gavin Faull, president and chairman, Swiss-Belhotel International, said both Oman and Saudi Arabia are key gvowth markets for the brand: “The addition of two new properties �n Oman is confirmation of how surongly we believe in the continued economic growth of the Sultanate and the dynamic national programme put in place to promote large scale quality tourism.
“Our first venture into the Kingdom is a direct response to the Saudi government’s significant investment into nationwide tourist infrastructure and targets new emerging regions for tourism and hospitality.
“Swiss-Belhotel International is expanding rapidly on a global scale, with almost 25 new development projects in the Middle East and Asia Pacific and expectations of realising a hotel portfolio of close to 100 hotels by the end of 2012. Based on the success of our existing properties in Kuwait and Qatar, this region is a focal point for the brand moving forward,” he concluded.