The Americas region recorded mixed results in the three key performance metrics when reported in U.S. dollars for March 2010, according to data compiled by STR and STR Global.
In March 2010, the region’s occupancy rose 5.7 percent to 58.2 percent, average daily rate ended the monthly virtually flat with a 0.8-percent decrease to US$100.57, and revenue per available room increased 4.8 percent to US$58.53.
Among the key markets, Boston, Massachusetts, reported the largest occupancy increase, rising 18.0 percent to 62.3 percent, followed by Sao Paulo, Brazil (+16.6 percent to 71.6 percent), and New York, New York (+16.0 percent to 81.4 percent). Santiago, Chile, posted the only double-digit occupancy decrease, falling 29.7 percent to 48.6 percent.
Three markets experienced ADR increases of 25 percent or more: Sao Paulo (+35.2 percent to US$108.55); Vancouver, British Columbia (+31.9 percent to US$134.14); and Rio de Janeiro, Brazil (+29.2 percent to US$165.59). Chicago, Illinois, reported the largest ADR decrease, falling 8.2 percent to US$98.77, followed by Buenos Aires, Argentina (-7.2 percent to US$142.61), and San Juan, Argentina (-6.5 percent to US$186.49).
Sao Paulo posted the largest RevPAR increase for the month, up 57.6 percent to US$77.74, followed by Rio de Janeiro with a 39.8-percent increase to US$126.42. Two markets reported RevPAR decreases: Santiago (-18.8 percent to US$80.66) and Chicago (-1.1 percent to US$54.57).