Starwood Hotels & Resorts Worldwide has announced that its leading-edge Aloft brand plans to debut in Sarasota, Florida in August 2015. Owned by a joint venture between JWM One Palm Avenue, LLC and iStar Financial, Aloft Sarasota will offer 139 spacious, loft-like rooms, urban-influenced design and a vibrant, social atmosphere.

Located at One Palm Avenue, Aloft Sarasota will be walking distance to the Florida Studio Theatre, Sarasota Opera House, Marie Selby Botanical Gardens, the Florida State College of Medicine – Sarasota campus and numerous shops and restaurants. Guests will enjoy easy access to the city’s beaches and leading attractions such as the Van Wezel Performing Arts Hall, the John and Mable Ringling Museum of Art and Mote Marine Aquarium. Hotel amenities will include an outdoor Splash pool, W XYZ®bar, 24-hour fitness centre and 57 square metres of flexible meeting space, ideal for both business meetings and social gatherings.